ILS 385 - Engagement and Advocacy for Libraries and Cultural Agencies

3 CR

Through experiential learning approaches, this course explores the concepts of engagement, advocacy and marketing of services and materials through various methodologies and platforms. Students will explore the role of marketing and different approaches to advocacy through theoretical, pedagogical, and technological considerations. Students will be required to creatively engage with a range of print and multi-media approaches (video/audio tools, social media, press, websites, blogs, presentation apps, and podcast). Portfolio quality materials demonstrating various approaches to engagement, advocacy and marketing will be generated.