Social Media Certificate

Delivery Area: Online

Coordinator: Lorien Lake-Corral (207) 621-3481 lorien.lakecorral@maine.edu

This professional social media certificate is designed for individuals who aspire to work with social media as content creators, marketers, analysts or administrators in the business, non-profit, governmental or educational sector. Certificate courses impart knowledge and develop skills needed for the successful deployment of strategic media programs. These courses are also applicable toward an associate’s or bachelor’s degree in a number of academic programs.

Upon completion of the program, students will have developed:

• a working knowledge of current social media platforms as they are used in workplace, consumer and informal settings
• familiarity with strategies of social media deployment
• a command of quantitative and qualitative measures of social networks
• the ability to analyze patterns in social media
• experience delivering verbal and written reports on analysis and management of social media
• a portfolio of work demonstrating these capabilities as applied to real-world social media
• an awareness of professional opportunities in the social media field