BUA 369 - Marketing

3 CR

This course is an introduction to the principles of marketing. Strategy and planning considerations are covered. Emphasis is on buyer behavior, the employment of the marketing mix to successfully reach that buyer, and the environment of marketing. Attention is paid to the goods, service, and not-for-profit sectors. Care is taken to address both similarities and differences among the sectors. This course makes use of numerous illustrations and examples.

Prerequisite(s): PSY 100. It is recommended that ENG 101 be taken prior to or concurrently with this course.